Business in Action, 7th Edition, offers instructors and students a much-needed alternative to texts that either overload students with distracting features and excessive detail or underserve them by making compromises on essential coverage. Business in Action is up to 20 percent shorter than other comprehensive texts, setting the standard in high-productivity learning.
Author Archives: Jan Shawkey
The Benefits of Not Marketing to Certain Customers
"How many CMOs would choose to woo a segment that will absolutely never change buying behaviors regardless of what type of marketing they receive? Wouldn’t it make more sense to only focus on those customers who act on targeted campaigns?"
5 Tips for Building Culture in a Remote Workplace
"Growing an effective culture within a remote workforce requires a clear vision of the changes you wish to see across the organization, employees who meet that vision, a commitment to perpetuating the company vision and culture, and a strong leader who embodies that culture."
Does Your Introduction to Business Text Reflect the Latest Marketing Practices?
For more information, visit https://introtobusiness.businesscommu… Has your introduction to business textbook kept up with all of the changes in the field of marketing? You'll find coverge of customer experience touchpoints, voice of the customer programs, social customer care, innovative pricing methods, and other vital new concepts in Business in Action, 9th Edition.
Teaching Your Introduction to Business Students about Innovations in Workforce Management
Learn more by visiting https://introtobusiness.businesscommu…. From the gig economy to workforce analytics to artificial intelligence in the hiring process, human resource management is undergoing some radical changes. Make sure your course stays on top of these developments with Business in Action, 9th Edition, by Bovee and Thill (Pearson).
From Taskmaster to Leader: Learn the 4 Ways to Drive Results Through Relationships
"It’s easy for leaders to become a little too focused on the task at hand. They’re rushing from meeting to meeting, solving problems and reporting on deliverables, trying to be efficient and make sure everyone stays on task," writes Joel Garfinkle (photo, left) in an article at Smart Brief. "Sometimes, in that strive towards efficiency, […]
Teaching Introduction to Business: The Crisis in Business Ethics and Public Confidence
Business in Action, 7th Edition, offers instructors and students a much-needed alternative to texts that either overload students with distracting features and excessive detail or underserve them by making compromises on essential coverage. Business in Action is up to 20 percent shorter than other comprehensive texts, setting the standard in high-productivity learning.
12 Tips for Building a Successful Podcast
“A few weeks ago, I shared 11 podcasts we learned from in 2018. To continue the conversation, I asked a few of the podcasters featured to share their strategies on creating and promoting their content. To measure success, many podcasters, including WaitWhat (the team behind Masters of Scale), follow two key metrics: . . .”
9 Tips for Optimizing Your LinkedIn Presence
“For many people, the bulk of their LinkedIn activity is the digital equivalent of collecting a pile of business cards. But those with the savvy to turn their LinkedIn profile into a resource for visitors will make meaningful—and profitable—connections.”
The Three Questions This CEO Uses to Not Hire the Wrong People
“Like most employers, Chieh Huang [photo, left] isn’t interested in hiring people who are overly rigid or who know it all. So he’s created a 15-minute test to help identify them.”