Author Archives: Jan Shawkey

The Hot College Gig: Online Brand Promoter

"Paying college students to push products is nothing new for companies. The exuberant undergraduate wearing a Nike cap and giving out samples is as common on American campuses as football fans tailgating at homecoming," writes Claire Ballentine (photo, left) in an article at NYTimes.com. "But now, like so much in the advertising world, the big action is […]

5 Virtual Stock Market Games That Help You Learn How to Invest

"Dipping your toe in stock markets for the first time is intimidating, even for those of us who consider ourselves financially savvy. But other than paying a financial specialist for advice, what other options are available?" asks Megan Ellis (photo, left) in a piece at MakeUseOf.com. "Luckily, there are a variety of stock market games […]

Pricing Lessons from Working with 30+ Seed and Series A B2B Startups

"Though he’s nearly seen it all, Tyler Gaffney [photo, left] still gets surprised when early-stage B2B startups tell him how they’ve determined their pricing. The common thread? Many tend to make pricing decisions largely in a vacuum and dangerously removed from a broader go-to-market strategy. This is a natural approach, because early-stage companies often lack […]