Author Archives: Jan Shawkey

The Hot College Gig: Online Brand Promoter

"Paying college students to push products is nothing new for companies. The exuberant undergraduate wearing a Nike cap and giving out samples is as common on American campuses as football fans tailgating at homecoming," writes Claire Ballentine (photo, left) in an article at NYTimes.com. "But now, like so much in the advertising world, the big action is […]