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Category Archives: Special: Articles
5 Myths about Strategy
"There are lies, there are big lies, and then there are myths. And myths are the worst of the three." "Myths present a different, subtler trap, which is what makes even smart people fall for them. They are usually based on a plausible half-truth, and they do not immediately lead you astray if you start […]
What Is a Business Model, and How Do You Pick the Right One for You?
"A business model is an outline of how a company plans to make money with its product and customer base in a specific market. At its core, it explains what product or service a company will sell, how it intends to market that product or service, what kind of expenses it will face, and how […]
7 Ways American Work Habits Have Changed in the Past 10 Years
"We took a look at how American work habits have changed over the past 10 years. Here are some of the most prominent examples." Read the full article by Steven John (photo, left) . . .
The Benefits of Not Marketing to Certain Customers
"How many CMOs would choose to woo a segment that will absolutely never change buying behaviors regardless of what type of marketing they receive? Wouldn’t it make more sense to only focus on those customers who act on targeted campaigns?"
5 Tips for Building Culture in a Remote Workplace
"Growing an effective culture within a remote workforce requires a clear vision of the changes you wish to see across the organization, employees who meet that vision, a commitment to perpetuating the company vision and culture, and a strong leader who embodies that culture."
From Taskmaster to Leader: Learn the 4 Ways to Drive Results Through Relationships
"It’s easy for leaders to become a little too focused on the task at hand. They’re rushing from meeting to meeting, solving problems and reporting on deliverables, trying to be efficient and make sure everyone stays on task," writes Joel Garfinkle (photo, left) in an article at Smart Brief. "Sometimes, in that strive towards efficiency, […]
12 Tips for Building a Successful Podcast
“A few weeks ago, I shared 11 podcasts we learned from in 2018. To continue the conversation, I asked a few of the podcasters featured to share their strategies on creating and promoting their content. To measure success, many podcasters, including WaitWhat (the team behind Masters of Scale), follow two key metrics: . . .”
9 Tips for Optimizing Your LinkedIn Presence
“For many people, the bulk of their LinkedIn activity is the digital equivalent of collecting a pile of business cards. But those with the savvy to turn their LinkedIn profile into a resource for visitors will make meaningful—and profitable—connections.”
The Three Questions This CEO Uses to Not Hire the Wrong People
“Like most employers, Chieh Huang [photo, left] isn’t interested in hiring people who are overly rigid or who know it all. So he’s created a 15-minute test to help identify them.”