"Do you advertise on Facebook?" "Wondering if you should choose your bidding by link clicks (CPC) or impressions (CPM)? "In this article, you’ll discover how choosing bids for ads affects your Facebook ad campaigns."
Category Archives: The Art and Science of Marketing
How to Optimize Facebook Ad Bidding: Clicks or Impressions?
"Do you advertise on Facebook?" "Wondering if you should choose your bidding by link clicks (CPC) or impressions (CPM)? "In this article, you’ll discover how choosing bids for ads affects your Facebook ad campaigns."
Spy on Competitors to Improve Products and Promotions
"Spying on your ecommerce competition can help with product pricing and marketing strategy. The first step is to identify all competitors no matter how large or small. Once you’ve compiled a list, start collecting and analyzing the data."
Spy on Competitors to Improve Products and Promotions
"Spying on your ecommerce competition can help with product pricing and marketing strategy. The first step is to identify all competitors no matter how large or small. Once you’ve compiled a list, start collecting and analyzing the data."
How Small Startups Can Profit from a Huge Competitor’s Woes
"With the right mix of speed, timing and guts, smart founders can profit hugely from their much, much, much larger rivals' misfortune."
The Hidden Meaning Behind These Well-Known Numbers in Brand Names
"Ever wondered why it's called "7UP"? Test your knowledge of popular brands like Heinz and Boeing and the mysterious numbers associated with their names and slogans."
7 Ways That Grocery Stores Entice You to Spend More
"Retailers and manufacturers are putting more dollars into front-line efforts in the stores themselves, says Paco Underhill, founder of Envirosell and author of Why We Buy: The Science of Shopping." "'If stores do it right, you have fun shopping a clean, bright store and bringing home some interesting things to eat. And if you also […]
Barnes & Noble Is Killing Itself
"I’ve been chronicling the slow demise of B&N for years now, watching the company bleed out, drop by drop, until it has become a shell of its former value. B&N was a cultural center in places without cultural centers. It was a stopover on rainy days in New York, Chicago, and Cleveland and it was […]
4 Futuristic Features Every Retail Store Will Have by 2025
"This [past] fall, Nordstrom opened a new store in West Hollywood, Calif., called Nordstrom Local, that didn’t actually stock clothes you can buy. Instead, you can get manicures, try on clothes, talk to stylists and consultants about fashion, and meet with friends over coffee or perhaps a glass of Pinot Grigio (yes, there’s a bar). […]
15 Second Countdown Ads Could Be the New Killer Format
"This is an interesting tactic from the retailer, and one that makes a lot of sense from a behavioral perspective. It takes advantage of the scarcity heuristic — the notion that people are likely to perceive something as more valuable if it is hard to obtain, whether that’s down to a restricted quantity or time […]