Category Archives: The Art and Science of Marketing

10 Crucial Consumer Trends for 2013

2013 will be the perfect storm of necessity and opportunity: some economies will do OK(-ish), others will be shaky, but whatever the market or industry, those who understand and cater to changing consumer needs, desires, and expectations will forever have plenty of opportunity to profit. A remapped global economy, new technologies (or "old" technologies applied […]

Coke vs. Pepsi: The Story Behind the Never-Ending Cola Wars

Coca-Cola and Pepsi have been battling each other for more than a century. It's a legendary brand rivalry. The fight has often gotten personal. Most recently, Pepsi went after Coke's famed mascots: the polar bears and Santa. The feud has even spilled over into outer space. How did it end up this way? CnnTees put together an infographic entitled […]

Frito-Lay CMO: The Days of Traditional Mass Marketing Are Over

The marketing world is changing. Marketers have more channels than ever to get their message across, but not everyone out there is doing it right. We spoke with Ann Muhkerjee, SVP and CMO of Frito-Lay North America, about where marketing is going as technology and consumers change. "I think what people want are brand experiences," […]

If Companies Don’t Follow These New Rules of Customer Service, They’re in Big Trouble

Now that customers can air complaints virtually anywhere online, companies can't risk making big customer service mistakes anymore. Just one bad tweet can get the entire Twittersphere up in arms and threaten the integrity of a brand. We recently sat down with Wendy Lea, CEO of customer service support platform Get Satisfaction, to talk about […]