NYTimes.com takes a look at "how companies learn your secrets." Read full article.
2013 will be the perfect storm of necessity and opportunity: some economies will do OK(-ish), others will be shaky, but whatever the market or industry, those who understand and cater to changing consumer needs, desires, and expectations will forever have plenty of opportunity to profit. A remapped global economy, new technologies (or "old" technologies applied […]
Coca-Cola and Pepsi have been battling each other for more than a century. It's a legendary brand rivalry. The fight has often gotten personal. Most recently, Pepsi went after Coke's famed mascots: the polar bears and Santa. The feud has even spilled over into outer space. How did it end up this way? CnnTees put together an infographic entitled […]
The marketing world is changing. Marketers have more channels than ever to get their message across, but not everyone out there is doing it right. We spoke with Ann Muhkerjee, SVP and CMO of Frito-Lay North America, about where marketing is going as technology and consumers change. "I think what people want are brand experiences," […]
Businesses and companies who provide a service or product often assume that user reviews on their products do not matter much, and because of this reasoning it has brought many businesses down. User reviews are one of the things which make a company and product trust-able, and a quality review by a consumer can convince […]
Now that customers can air complaints virtually anywhere online, companies can't risk making big customer service mistakes anymore. Just one bad tweet can get the entire Twittersphere up in arms and threaten the integrity of a brand. We recently sat down with Wendy Lea, CEO of customer service support platform Get Satisfaction, to talk about […]
Why do customers leave a company? . . . Via blog.getsatisfaction.com