Here are the seven essentials that will turn your social media marketing from an annoying time-waster to an effective bottom-line booster. Read the full article here: www.copyblogger.com Author bio – Sonia Simone (photo, left) is co-founder and Chief Content Officer of Rainmaker Digital. She runs a podcast called Confessions of a Pink-Haired Marketer.
Category Archives: The Art and Science of Marketing
Four Things You Can Learn from Segway’s Notorious Product Fail
About 10 years ago, inventor Dean Kamen, in a much-anticipated introduction, brought his Segway to the public. Revered by the media and business-world celebrities as a total game-changer in urban planning, transportation, and daily life, the public ended up a bit crestfallen at what they actually saw. It looks like a glorified scooter, and even […]
How Companies Learn Your Secrets
NYTimes.com takes a look at "how companies learn your secrets." Read full article.
10 Crucial Consumer Trends for 2013
2013 will be the perfect storm of necessity and opportunity: some economies will do OK(-ish), others will be shaky, but whatever the market or industry, those who understand and cater to changing consumer needs, desires, and expectations will forever have plenty of opportunity to profit. A remapped global economy, new technologies (or "old" technologies applied […]
Coke vs. Pepsi: The Story Behind the Never-Ending Cola Wars
Coca-Cola and Pepsi have been battling each other for more than a century. It's a legendary brand rivalry. The fight has often gotten personal. Most recently, Pepsi went after Coke's famed mascots: the polar bears and Santa. The feud has even spilled over into outer space. How did it end up this way? CnnTees put together an infographic entitled […]
Frito-Lay CMO: The Days of Traditional Mass Marketing Are Over
The marketing world is changing. Marketers have more channels than ever to get their message across, but not everyone out there is doing it right. We spoke with Ann Muhkerjee, SVP and CMO of Frito-Lay North America, about where marketing is going as technology and consumers change. "I think what people want are brand experiences," […]
How Online Reviews Can Make or Break a Business
Businesses and companies who provide a service or product often assume that user reviews on their products do not matter much, and because of this reasoning it has brought many businesses down. User reviews are one of the things which make a company and product trust-able, and a quality review by a consumer can convince […]
If Companies Don’t Follow These New Rules of Customer Service, They’re in Big Trouble
Now that customers can air complaints virtually anywhere online, companies can't risk making big customer service mistakes anymore. Just one bad tweet can get the entire Twittersphere up in arms and threaten the integrity of a brand. We recently sat down with Wendy Lea, CEO of customer service support platform Get Satisfaction, to talk about […]
The Amazing World of Coca-Cola
Via pinterest.com
Fastest Way to Lose Customers
Why do customers leave a company? . . . Via blog.getsatisfaction.com