Category Archives: The Art and Science of Marketing

4 Futuristic Features Every Retail Store Will Have by 2025

"This [past] fall, Nordstrom opened a new store in West Hollywood, Calif., called Nordstrom Local, that didn’t actually stock clothes you can buy. Instead, you can get manicures, try on clothes, talk to stylists and consultants about fashion, and meet with friends over coffee or perhaps a glass of Pinot Grigio (yes, there’s a bar). […]

The 7 Essential Elements of Effective Social Media Marketing

Here are the seven essentials that will turn your social media marketing from an annoying time-waster to an effective bottom-line booster. Read the full article here: Author bio – Sonia Simone (photo, left) is co-founder and Chief Content Officer of Rainmaker Digital. She runs a podcast called Confessions of a Pink-Haired Marketer.  

Four Things You Can Learn from Segway’s Notorious Product Fail

About 10 years ago, inventor Dean Kamen, in a much-anticipated introduction, brought his Segway to the public. Revered by the media and business-world celebrities as a total game-changer in urban planning, transportation, and daily life, the public ended up a bit crestfallen at what they actually saw. It looks like a glorified scooter, and even […]