You Don’t Need to Be on Every Social Media Platform

"Getting on to every single social media platform (and there are a lot these days!) can distract and disengage your followers," writes Kara Perez (photo, left).

"Social media is free marketing, but only if done well. If you’re creating bad content, or irrelevant content just to have something for a specific platform, you’ll isolate readers."

How to Avoid a Culture War in Business

"As with weekend warriors, when a clash happens in business it can go one of two ways. We can go tribal and think the worst of one another, or we can give each other the benefit of the doubt, presume each other has good intentions and focus on the fix," writes Steve McKee (photo, left) in a SmartBrief.com article.

Author bio – Steve McKee is President of McKee Wallwork & Co. He is the author of When Growth Stalls and Power Branding.

Stop Blaming the Help. How Companies Stymie Great CX

"As my friend and colleague Bassam Salem likes to say (and I will paraphrase), it’s always the hapless call center representative that is scapegoated for corporations’ failings. The people who are paid the least and are usually the least to blame but are almost always the targets," writes Dave Fish (photo, left) in an article at CustomerThink.com.

"If we peel it back a bit we can see that in many circumstances it is not the employee, it is the communication, technology, policies, procedures, educational, and selection practice of the company that is at fault. Here are a few of the most frequent culprits. . . ."

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