". . . If “fast-paced environment” appears anywhere in your job descriptions or on the careers section of your website, you need to think a lot harder about what you want to say to future employees. Here’s why–and what to put in its place."
15 Second Countdown Ads Could Be the New Killer Format
"This is an interesting tactic from the retailer, and one that makes a lot of sense from a behavioral perspective. It takes advantage of the scarcity heuristic — the notion that people are likely to perceive something as more valuable if it is hard to obtain, whether that’s down to a restricted quantity or time to purchase. Here, Yoox, Google, and Stink Studios, who worked on the ads together, are using time as the forceful factor."
The Easy Steps to Take to Get Out of Debt
"Getting out of debt can feel overwhelming. The first step is to organize yourself so that you can plan out exactly how to get yourself to financial stability. Lauren Lyons Cole [photo, left], a certified financial planner and senior editor at Business Insider, explains the first steps you should take to attack your debt. Following is a transcript of the video."
Barbara Corcoran on What It Takes to Get More Done Every Day
The 7 Essential Elements of Effective Social Media Marketing
Here are the seven essentials that will turn your social media marketing from an annoying time-waster to an effective bottom-line booster.
Read the full article here: www.copyblogger.com
Author bio – Sonia Simone (photo, left) is co-founder and Chief Content Officer of Rainmaker Digital. She runs a podcast called Confessions of a Pink-Haired Marketer.
7 Signs You Aren’t as Good with Money as You Think You Are
A World Without Cash Is Looking Inevitable
Cash is going to go the way of the dinosaurs.
Read the full article:: uk.businessinsider.com
"Physical currency is going extinct, according to Stratfor.
In a recent paper, the global forecaster said that the world is on a march to a cashless society and even if there are setbacks the endgame is inevitable."
Four Things You Can Learn from Segway’s Notorious Product Fail
About 10 years ago, inventor Dean Kamen, in a much-anticipated introduction, brought his Segway to the public. Revered by the media and business-world celebrities as a total game-changer in urban planning, transportation, and daily life, the public ended up a bit crestfallen at what they actually saw. It looks like a glorified scooter, and even today, it's a rare sight to see anyone other than a mall security officer or tourist group plodding along on one.
So what went wrong? . . .
Via www.businessinsider.com
Amazon’s Jeff Bezos Just Explained a Key Business Lesson That Could Have Saved United from Its PR Fiasco
"Amazon CEO Jeff Bezos released his annual letter to shareholders on Wednesday. It's a must-read missive filled with pearls of management philosophy and leadership lessons from the guy who created a $430 billion juggernaut."
Read more . . .
Also see: Here Are Some Lessons Businesses Can Learn from the United Airlines Fiasco
Introduction to Business Textbooks offers more information for instructors.
Free Stock Market Game for Introduction to Business
More and more research is showing that the key to having lessons in the classroom to really sink in is to make sure your students are getting a full experiencial learning experience, with lots of examples, interactive supplements, and external resources to help bring everything together.That is the idea behind everything we do at HowTheMarketWorks! The heart of our program is our virtual trading software, where teachers can set up a custom stock market contest for their class, using the dates, trading rules, and starting cash that is most applicable to their own class, and have their students take part in a fully interactive investment simulator, using all real companies, real stocks, real mutual funds, and real prices, in a 100% free environment! Read how you can use it in your classroom . . .