"In this first-of-its-kind conversation, the Bezos brothers discuss their early influences, habits for success, and predictions for the future."
Macy’s Has a Plan to Survive the Retail Apocalypse
"Things aren’t great if you’re a department store."
34 Business Books You Won’t Be Able to Put Down
Presented by Polina Marinova (photo, left) at Fortune.com.
The Best Leaders Have These Six Traits
According to Helen Rothberg (photo, left), "Over the past 25 years, I've coached a mix of executives in for profit and not-for-profit companies like Kellogg's, Monsanto, SoCalGas, Newark City Government, The United Way, IBM, and AT&T. I've been in board rooms with people fretting about decreases in market share, swirling about regulatory agencies, and agonizing about visions for a tomorrow they don't quite understand. Along with getting paid to calm their nerves, there are a few common themes I've noticed that keep popping up that are helpful for everyone, from the C-Suite to the junior staffers."
4 Futuristic Features Every Retail Store Will Have by 2025
"This [past] fall, Nordstrom opened a new store in West Hollywood, Calif., called Nordstrom Local, that didn’t actually stock clothes you can buy. Instead, you can get manicures, try on clothes, talk to stylists and consultants about fashion, and meet with friends over coffee or perhaps a glass of Pinot Grigio (yes, there’s a bar). If you want to buy something, it’ll be available for same-day pickup or delivery."
"As bizarre as the concept might seem, it’s likely a glimpse into the way many stores will soon function. . . ."
No One Wants to Work for You, and These Three Words Are Why
". . . If “fast-paced environment” appears anywhere in your job descriptions or on the careers section of your website, you need to think a lot harder about what you want to say to future employees. Here’s why–and what to put in its place."
15 Second Countdown Ads Could Be the New Killer Format
"This is an interesting tactic from the retailer, and one that makes a lot of sense from a behavioral perspective. It takes advantage of the scarcity heuristic — the notion that people are likely to perceive something as more valuable if it is hard to obtain, whether that’s down to a restricted quantity or time to purchase. Here, Yoox, Google, and Stink Studios, who worked on the ads together, are using time as the forceful factor."
The Easy Steps to Take to Get Out of Debt
"Getting out of debt can feel overwhelming. The first step is to organize yourself so that you can plan out exactly how to get yourself to financial stability. Lauren Lyons Cole [photo, left], a certified financial planner and senior editor at Business Insider, explains the first steps you should take to attack your debt. Following is a transcript of the video."
Barbara Corcoran on What It Takes to Get More Done Every Day
"The 'Shark Tank' star shares her wisdom on the importance of working smart and protecting your time when you're trying to build a business."
The 7 Essential Elements of Effective Social Media Marketing
Here are the seven essentials that will turn your social media marketing from an annoying time-waster to an effective bottom-line booster.
Read the full article here: www.copyblogger.com
Author bio – Sonia Simone (photo, left) is co-founder and Chief Content Officer of Rainmaker Digital. She runs a podcast called Confessions of a Pink-Haired Marketer.