Best Countries to Do Business in 2012
Here is an infographic covering which are the best countries to do business in 2012.
Financial Statistics That Will Shock You
Frito-Lay CMO: The Days of Traditional Mass Marketing Are Over
The marketing world is changing. Marketers have more channels than ever to get their message across, but not everyone out there is doing it right.
We spoke with Ann Muhkerjee, SVP and CMO of Frito-Lay North America, about where marketing is going as technology and consumers change.
"I think what people want are brand experiences," says Muhkerjee. "I think the days of traditional mass marketing are kind of over." . . .
What Happens to Debt After You Die?
Death is probably the last thing on your mind right now, but you should know that someone will probably be on the hook for the tab when you finally punch out.
TotalBankruptcy created a cool infographic to explain what can happen to debt after you die. Single-signers on things like cars usually get off scott-free, but co-signers beware: student loans and mortgages could put your loved ones in over their heads.
The 25 Best Companies to Work for in 2012
Vivian Giang writes, "There's a lot of hype out there about the best tech places to work for — Google, Apple and Facebookare well-known dream work places.
But what about the lesser-known companies with smart, driven colleagues, sweet perks and endless room for growth and mentorship?
To find out, we turned to Glassdoor.com for a list of the 25 best companies to work for right now."
How Online Reviews Can Make or Break a Business
Businesses and companies who provide a service or product often assume that user reviews on their products do not matter much, and because of this reasoning it has brought many businesses down. User reviews are one of the things which make a company and product trust-able, and a quality review by a consumer can convince others to purchase the product and give a quality review themselves.
Often times before purchasing a product or ordering a service people tend to check the customer reviews, and if these reviews aren't up to par with the companies claims of how great their service or product can be, the consumer will stray away from purchasing a product or service produced by the company.
Photo: Social Media consultant Greg Voakes
14 Books on Leadership Every Young Entrepreneur Should Read
We asked members of the Young Entrepreneur Council (YEC), an invitation-only nonprofit organization comprised of the country’s most promising young entrepreneurs, this question:
“What business book do you recommend for improving management leadership?”
Photo: Anita Campbell – Founder, CEO and Executive Editor of Small Business Trends
If Companies Don’t Follow These New Rules of Customer Service, They’re in Big Trouble
Now that customers can air complaints virtually anywhere online, companies can't risk making big customer service mistakes anymore. Just one bad tweet can get the entire Twittersphere up in arms and threaten the integrity of a brand.
We recently sat down with Wendy Lea, CEO of customer service support platform Get Satisfaction, to talk about what companies should be doing now that the rules have changed.
Introduction to Business: The Fast, Simple Way to Keep Your Course Content Fresh and Up to Date
Business in Action 's Real-Time Updates solves the age-old problems of maintaining the currency of textbook content and providing you with a steady stream of new examples, lecture materials, and media to enliven your classes.
This unique suite of web technologies, developed by the authors, automatically provides weekly content updates, including articles, podcasts, online videos, PowerPoint presentations, PDFs, websites, wikis, interactive media, and infographics. . .