Introduction to Business: The Most Important Lesson in Recent History

The banking crisis and the collapse of the housing market remain vital issues because they are still affecting the lives of students and their families, and many of the risks that factored in the meltdown are still in the system.

In addition, this multifaceted story is perhaps the single most instructive lesson that anyone can teach or learn about contemporary business because it touches on so many aspects of business management.

As tomorrow' business leaders, today's students will face the challenge of preventing similar disasters in the future.

Understanding the reasons behind the housing bubble and the subsequent collapse will help them appreciate the complex dynamics of contemporary financial markets and the vital need for informed, ethical business management.

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Here’s What Life Is Like When You’re 22 and You’ve Sold a Company for $100 Million


MyYearbook is a social network Catherine and David Cook founded in high school to help them make friends. Geoff Cook, their older brother, joined as CEO and turned the startup into a full-fledged business.
In July the Cooks' company was acquired by publicly traded Que Pasa for about $100 million in cash and stock — mostly stock.
Last month we checked in with Geoff and Catherine to see what life is like after a big merger. They told us what when through their minds when they sold the company.
Via www.businessinsider.com

Warren Buffett’s 4-Word Secret to Business Success


From Warren Buffett's annual shareholder letter, here's a gem…
“Buy commodities, sell brands” has long been a formula for business success. It has produced
enormous and sustained profits for Coca-Cola since 1886 and Wrigley since 1891. On a smaller scale,
we have enjoyed good fortune with this approach at See’s Candy since we purchased it 40 years ago.
It's that simple. Buy a cheap good, create a brand around it, sell it for more. Voila.
Via www.businessinsider.com

Teaching Introduction to Business: A Faster, More Efficient Way to Prepare Students for Today’s Workplace

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If you have the responsibility of preparing students for the challenges they'll face in tomorrow's tough and uncertain business environment, turn to the most efficient introduction to business textbook on the market—Business in Action.

Business in Action offers instructors and students a much-needed alternative to texts that are either overstuffed and overwhelming or so skimpy that they compromise essential coverage. With the comprehensive 20-chapter coverage that is up to 20 percent shorter than other texts, Business in Action sets the standard in high-productivity learning.

Throughout Business in Action, there is no filler and no fluff, and the examples were chosen carefully to illustrate important points without overloading the text. We invite you to do side-by-side comparisons with any other business text to see which one will make the best use of your students' time and energy for studying.

Each chapter is divided into six concise segments, each with its own Learning Objective. Each segment focuses on the most essential concepts and terminology to help students achieve that particular objective before moving on. The consistent structure simplifies course planning and class time allocation for instructors, and it helps students organize their reading, review, and test preparation.

Each chapter segment concludes with a comprehensive Checkpoint that helps students review and reinforce what they've learned in manageable doses, rather than reviewing an entire chapter at once. With this approach, each learning objective is addressed as a mini-chapter within the chapter, which helps students absorb new concepts in small, carefully metered segments and get confirmation before moving on to the next segment.

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