4 Futuristic Features Every Retail Store Will Have by 2025

"This [past] fall, Nordstrom opened a new store in West Hollywood, Calif., called Nordstrom Local, that didn’t actually stock clothes you can buy. Instead, you can get manicures, try on clothes, talk to stylists and consultants about fashion, and meet with friends over coffee or perhaps a glass of Pinot Grigio (yes, there’s a bar). If you want to buy something, it’ll be available for same-day pickup or delivery."

"As bizarre as the concept might seem, it’s likely a glimpse into the way many stores will soon function. . . ."

15 Second Countdown Ads Could Be the New Killer Format

"This is an interesting tactic from the retailer, and one that makes a lot of sense from a behavioral perspective. It takes advantage of the scarcity heuristic — the notion that people are likely to perceive something as more valuable if it is hard to obtain, whether that’s down to a restricted quantity or time to purchase. Here, Yoox, Google, and Stink Studios, who worked on the ads together, are using time as the forceful factor."

The Easy Steps to Take to Get Out of Debt

"Getting out of debt can feel overwhelming. The first step is to organize yourself so that you can plan out exactly how to get yourself to financial stability. Lauren Lyons Cole [photo, left], a certified financial planner and senior editor at Business Insider, explains the first steps you should take to attack your debt. Following is a transcript of the video."

The 7 Essential Elements of Effective Social Media Marketing

Here are the seven essentials that will turn your social media marketing from an annoying time-waster to an effective bottom-line booster.

Read the full article here: www.copyblogger.com

Author bio – Sonia Simone (photo, left) is co-founder and Chief Content Officer of Rainmaker Digital. She runs a podcast called Confessions of a Pink-Haired Marketer.

 

Four Things You Can Learn from Segway’s Notorious Product Fail


About 10 years ago, inventor Dean Kamen, in a much-anticipated introduction, brought his Segway to the public. Revered by the media and business-world celebrities as a total game-changer in urban planning, transportation, and daily life, the public ended up a bit crestfallen at what they actually saw. It looks like a glorified scooter, and even today, it's a rare sight to see anyone other than a mall security officer or tourist group plodding along on one.
So what went wrong? . . .
Via www.businessinsider.com

Amazon’s Jeff Bezos Just Explained a Key Business Lesson That Could Have Saved United from Its PR Fiasco

Jeff Bezos
"Amazon CEO Jeff Bezos released his annual letter to shareholders on Wednesday. It's a must-read missive filled with pearls of management philosophy and leadership lessons from the guy who created a $430 billion juggernaut."

Read more . . .

Also see: Here Are Some Lessons Businesses Can Learn from the United Airlines Fiasco

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