“With 90 percent of executives already researching their company purchases on mobile devices, it won’t be long before voice search becomes common in business circles. As search continues to evolve, B2B sellers and marketers must be prepared to take advantage of new capabilities.” Author bio – Patty Parobek is Director of Integrative Marketing Strategy at […]
Author Archives: Jan Shawkey
Making This Common Mistake Can Be a ‘Career Killer’
“Many professionals will probably recognize this situation: You go to a meeting or an event and, assuming that everyone there already knows you, or that you’re playing a minor role, you introduce yourself with your first name — or not at all.” “No big deal, right? “Wrong. . . .”
How Jeff Bezos Turned Narrative into Amazon’s Competitive Advantage
“Bezos is Amazon’s chief writing evangelist, and his advocacy for the art of long-form writing as a motivational tool and idea-generation technique has been ordering how people think and work at Amazon for the last two decades—most importantly, in how the company creates new ideas, how it shares them, and how it gets support for […]
Teaching Your Introduction to Business Students about Innovations in Workforce Management
From the gig economy to workforce analytics to artificial intelligence in the hiring process, human resource management is undergoing some radical changes. Make sure your course stays on top of these developments with Business in Action, 9th Edition, by Bovee and Thill (Pearson).
Google Tells Some Advertisers It Will Handle Campaign Strategies
"Google announced, in an email from Google Ads sent to some advertisers on Thursday, that it will handle 'campaigns, so you can focus on your business.'” "Automation is increasingly an area of focus for Google, slowly taking the responsibility from the advertiser and agency. "In this case, the initiative is part automation and part human […]
The Secret to Getting More Followers and Customers
"The secret to attracting more followers and customers is to tap the expertise of the existing ones you have," writes Josh Spector at his blog – For the Interested. The simplest way to do this is to ask your audience five simple questions.
Personal Loans 101: How They Work and Who Can Qualify for Them
"You may be able to get a small loan from family or friends, and you can always apply for a credit card. But, there's another option to consider that comes with certain advantages — and that option is a personal loan. While personal loans have gotten a bad rap, they can offer a predictable way […]
The World’s Biggest Spice Company Is Using AI to Find New Flavors
"After 130 years, it can be hard to come up with new flavors, so the world's largest spice company is becoming the latest food producer to turn to artificial intelligence for help." "McCormick — the maker of Old Bay and other seasonings, spices and condiments — hopes the technology can help it tantalize taste buds. […]
Available Warehouse Space at Lowest Level Since 2000
"But the struggle doesn't end with finding available warehouse space. Companies are in need of space that can handle the needs of a large-scale e-commerce model. However, only 11% of warehouse space was built in the last decade, and the remaining space might not be up to snuff for modern day demands."
Retailers Rethink Physical Stores as Click and Collect Catches On
"Buy online, pick-up in store is often heralded as the future of retail: Customers shopping on their own terms, as efficiently as possible. But it might end up being a bigger lift than expected for retail stores."