Author Archives: Scoop.it Publisher

Introduction to Business: Keeping Students on the Leading Edge with Up-to-the-Minute Coverage

Business in Action stays on top of the important trends in business to make sure that you and your students have the latest insights and information. From the dramatic impact of social media to the emergence of unstructured organizations, Business in Action prepares students for the realities of today's business. Via www.youtube.com

Introduction to Business: Exhibits That Teach–A Unique and Powerful Learning Tool

Today's visually oriented, media-savvy students are sometimes reluctant to read traditional books with lengthy passages of text. In response, textbook designers have tried a variety of ways to appeal to this new generation of readers, including trying to entertain students with decorative photos, cartoons, or fractured page designs that disrupt the flow of reading and […]

Introduction to Business: How Storytelling Helps Students Grasp Essential Concepts

With so much ground to cover, the introduction to business course can start to feel like a torrent of disconnected concepts, terms, and topics. Compelling real-life stories are a great way to integrate important ideas and help students see how professional role models apply the very same concepts they're learning. Every chapter in Business in […]